• Determining the value of your business.
• Finding the best buyer.
• Managing the entire process (communications and negotiations).
• Solving deal structure and contract issues.
• Arranging a timely closing.

• PHASE I: Business Evaluation & Valuation
• PHASE II: Marketing Phase
• PHASE III: The Close

A thorough evaluation and valuation of the business is the first step in the sale process. It begins with a site visit and client meetings, and concludes with the submittal of a written report. The written report includes our estimate of value.

Representative Scope of Work:

• Site Visit. Multi-day site visit.
• Management interviews regarding historical and forecast performance.
• Review historical performance and financial data. Determine appropriate recast items in order to better reflect the true business potential.
• Review management's development plan and supporting documents.
• Assess competitive market position.
• Develop a set of pro forma financial models of sufficient detail to utilize the discounted cash flow valuation method.
• Written Report. Written report containing the following sections: Executive Summary, Marketing Analysis, Operations Analysis, Financial Analysis, Growth Plan and Valuation (including pro forma financial models).

Mid-America's analysis and report typically exceeds the quality of reports from firms that charge tens of thousands of dollars more.

The marketing phase begins with the finalization of your objectives and the setting of a realistic sales price, and ends with the execution of a letter of intent.

Preparing to Market:
Mid-America has several things to finalize before proceeding to the market. These include:

• Finalize your objectives and a realistic sales price that can be supported by the Business Evaluation and Valuation.
• Complete a detailed selling memorandum (Confidential Descriptive Memorandum) that describes your business and supports the target valuation.
• Prepare a one page executive summary (Confidential Business Profile).

Strategic Marketing Campaign:
Mid-America devises the strategic marketing campaign and manages the entire marketing process including buyer communications, buyer visits, and buyer negotiations. The Marketing Process is summarized by the exhibit (right).

Buyer Identification:
Mid-America uses its knowledge as well as our client's knowledge to develop a list of strategic buyers who would have economic, operational, or geographical synergies. We also identify and qualify other prospective purchasers.

Bid Solicitation:
We contact the decision maker at each prospective purchaser, forward a copy of the Confidential Descriptive Memorandum, manage communications, coordinate due-diligence, and solicit bids from interested parties.

Letter of Intent:
Negotiate acceptable price, terms and deal structure.

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Following the execution of the Letter of Intent, Mid-America remains involved through the finalization of a definitive Purchase and Sale Agreement and closing of the transaction. We manage the process and work with attorneys and accountants.